Digital Transformation has been the main buzzword in business for the last few years. Businesses, confused as ever, have been agonizing about embracing digital technologies to serve customers better than competition. Related buzzwords like zoomers and disruption made the whole situation even worse. However, due to many unsuccessful projects in Digital Transformation, the focus has recently shifted from Transformation itself to corporate culture and people. But what does it really mean to put people in the very center of your efforts to successfully transform into a digital powerhouse? Dr. Nikolaos Dimitriadis is using a variety of practical and scientific approaches to explain the situation and to suggest the best way forward.
Izrada ovog videa omogućena je uz pomoć američkog naroda putem Američke agencije za međunarodni razvoj (USAID). Sadržaj ovog videa isključivo je odgovornost autora i ne predstavlja nužno stavove USAID-a ili Vlade Sjedinjenih Američkih Država.