Professor of Practice, University of York European Campus Visiting Professor, University of Ljubljana Head of Neuro Consulting, Optimal HR Group

Dr Nikolaos Dimitriadis

Dr. Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He spoke at TEDx for the urgent need for Brain-Based Communication and he contributed to the NeuroMarketing Manager Program at Hamburg Media School. Dr. Dimitriadis has scanned more than 6,000 brains from 25 countries globally for marketing, HR and academic purposes. He is the lead author of the books “Neuroscience for Leaders: Practical Insights to Successfully Lead People and Organizations” (2nd edition) and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London. He teaches regularly in various MBAs and other university and corporate programs around the world. Dr. Dimitriadis is the Chairman of the People Committee at the World Innovation and Change Management Institute in Geneva, Switzerland.


People: The Missing Link in Digital Transformation

Besplatan kurs

Digital Transformation has been the main buzzword in business for the last few years. Businesses, confused as ever, have been agonizing about embracing digital technologies to serve customers better than competition. Related buzzwords like zoomers and disruption made the whole situation even worse. However, due to many unsuccessful projects in Digital Transformation, the focus has recently shifted from Transformation itself to corporate culture and people. But what does it really mean to put people in the very center of your efforts to successfully transform into a digital powerhouse? Dr. Nikolaos Dimitriadis is using a variety of practical and scientific approaches to explain the situation and to suggest the best way forward.

Izrada ovog videa omogućena je uz pomoć američkog naroda putem Američke agencije za međunarodni razvoj (USAID). Sadržaj ovog videa isključivo je odgovornost autora i ne predstavlja nužno stavove USAID-a ili Vlade Sjedinjenih Američkih Država.